How to get the most out of your labels?
LABEL & PACKAGING: FIRST CONTACT WITH YOUR FUTURE CUSTOMER !
GET ATTENTION WITH DIFFERENTIATING STICKER LABELS
When you sell products from any industry, your main goal is to set yourself apart from the competition. You are therefore seeking to attract the attention of prospects and customers, for this you must sublimate your product with the help of packaging and labels that will highlight it. The main functions of packaging are to protect the product itself and facilitate its mobility, but they also have other purposes: to attract the attention of customers, arouse their curiosity and above all make you a place among the competition. Most customers are attracted in the first place by self-adhesive labels which stand out from packaging, this means that they have a central role in generating interest in your products. When you personalize your stickers with your name, logo, etc; you say a lot about your brand! It is therefore essential to think carefully about the creation of your design. To do this, always keep in mind that you only have a few seconds to convince the customer of the quality of your products.
TIPS & TRICKS TO CREATE YOUR LABELS LIKE A PRO
1 | CHOOSING THE RIGHT PRINTING MEDIA
When you create your self-adhesive stickers, it is important that they faithfully embody your values. For that, you have to be in agreement with your concept. For example, if you are a company that offers products related to sustainable development, you will tend to go for eco-responsible media. Conversely, if you are selling cosmetics, you will need to select materials that will resist dripping, liquid, etc. Thus, the choice of papers and supports on which to print your adhesive labels is fundamental.
2 | CHOOSE THE RIGHT COLORS & THE RIGHT STYLE
When you are going to imagine your label design, you must focus on the consistency of the color palette and style chosen for all of your communication media related to your final product. So, it will be very important to choose colors that reflect the image of your brand. No detail should be overlooked, whether the label is small or large, it may be the first thing the customer sees. It is therefore particularly important, even if the sticker is small, to keep the graphic charter of your brand and to be consistent with its values.
When you have defined your style and color scheme for your brand, we recommend that you stick to it in order to be more easily recognized by your customers. It will also allow you to stand out from the competition with products that are easy to distinguish among many.
3 | CAUSE A REACTION AT THE TIME OF UNBOXING THANKS TO THE MESSAGE ON YOUR LABELS
The message written on your labels occupies a central place since it makes it possible to determine what information you wish to communicate to your customers: product name, function, ingredients, origin, description ... You can also seek to provoke emotion when unpacking the package by creating emotional labels: happiness, joy, good humor, or even love. Thus, the text on your stickers must be used wisely, both to notify important and regulatory information (ingredients, composition, expiration date ...), but also to name and explain your product (name, description , tips for use ...) or to give a style that is unique to you (graphic design, font used, intonation, tone to adopt ...).
4 | TAKE CARE OF PACKAGING AS WELL AS THE CONTENT OF THE PRODUCT
You know that your products deserve to be on the market and that their quality cannot be questioned! To reinforce this notion of quality, you must do everything to ensure that your packaging and in particular the label, reflects the quality of the product when you imagine the packaging. The goal is for the label and packaging to reflect the care you take in designing your products.
As you will have understood, the adhesive label and packaging occupy an indisputable place in the promotion of your products to your target audience. It is important to keep your graphic charter in order to remain faithful to its values and reflect the image of its brand. Having distinctive packaging and stickers will, most of the time, attract consumers to your brand. But above all, it will allow you to stand out from the increasingly increased competition in all sectors of activity.