COSMETICS AND PERFUMERY
Adhesive labels for cosmetics and perfume
WHAT IS THE IMPORTANCE OF THE LABELS ON COSMETIC PRODUCTS ?
Labels play a central role in marketing, especially when it comes to cosmetics (hygiene products, skincare products, make-up, shampoos, men's and women's beauty products) and perfume labels. The adhesive label affixed to a product primarily identifies the brand as well as the product. Cosmetic product labels are recognizable since they contain a very large number of information and mandatory statements on a fairly small area, without altering the final rendering of the product. All the information concerning the description, composition and method of use of the product is written on the labels, it also brings an aesthetic touch to the product.
The visual of the cosmetic product makes it possible to attract the consumer in order to seduce him from the first seconds and to encourage him to obtain it. Thus, sensory emotion is a phenomenon that brings together 3 elements : the design of the product, the color of the packaging and the label affixed to it.
SPECIAL FEATURES OF THE BEAUTY SECTOR TO TAKE INTO CONSIDERATION FOR THE CREATION OF YOUR LABELS
Competition is particularly heightened in the beauty sector. Indeed, hundreds of thousands of brands have been present in the cosmetics industry and some for many, many years. It is therefore essential to stand out from the competition in order to gain a place in this hyper-competitive market.
For this, it is important to imagine and bet on a well-constructed marketing strategy, whether it is on the product itself, the price and even the packaging. The main goal to keep in mind when thinking about the strategy is to develop a product that appeals to the end consumer. It is essential to properly imagine the packaging that will enhance your product: packaging and labels should not be neglected.
It is through the packaging that the customer will collect all the essential information (pharmaceutical data, composition, ingredients, capacity, etc.) that you have indicated. The consumer will be particularly sensitive to the rendering of the product: it is what he observes on the outside that will allow him to predict what he will find inside. Thus, it is essential to put the emphasis on the packaging, the adhesive labels and the printing thereof.
A SPECIFIC LABEL FOR EACH PRODUCT SEGMENT
Each category of cosmetic products has requirements and specificities to take into consideration when creating the label. For example, a facial or body care product will not look the same as a makeup product. Each packaging requires special attention to highlight the product it contains: which packaging to choose? What design to create? Which label to print ?
# ORGANIC COSMETICS AND NATURAL PRODUCTS SECTOR
Organic cosmetics formulated from natural products are occupying an increasingly important place in the world of beauty. This type of product requires offering packaging adapted to environmental issues and the preservation of biodiversity. This is why we recommend that you use recycled or recyclable materials: recycled cardboard, recycled materials for the packaging that will protect the product. The adhesive backing, meanwhile, should be chosen with care, favoring eco-responsible papers and materials that give the label a natural and textured appearance: FSC recycled coated, Cane Fiber, Frozen Pearl Recycled, PLA Clear, Marblebase, Natureflex , PE BIOB ...
It is important to know that the label cannot be recycled, because recyclers prioritize the largest part of the packaging. However, it should not prevent recycling of most of the packaging.
# LUXURY SECTOR AND HIGH-END PRODUCTS
A Luxe product must immediately exude a feeling of high quality and craftsmanship. For this, the packaging must be thought out with care, using high-end materials that reinforce the Luxe aspect. The objective is to enhance the product itself through the label, which is why the choice of printing and support is essential. The finishes chosen for printing must be impeccable to ensure the high-end finish expected by end consumers. You can therefore opt for high-end finishes such as embossing, hot or cold gilding, shiny or embossed varnish ... (NB: If you want a particular finish, please contact our sales department in order to formulate your request. Our sales representatives will study your project as soon as possible, before giving you a feedback on its feasibility).
The label design is imaginatively and tastefully designed to ensure top quality - in other words, every detail counts in the cosmetics industry.
# HEALTH AND HYGIENE PRODUCTS SECTOR
Health and hygiene products are specific since they must transcribe all the data on the label in order to be fully transparent with the end consumer. They often have another specificity which is having to transcribe the product description in Braille on the packaging (NB: If you want braille printing, please contact our sales department in order to formulate your request. Our sales representatives will take care of studying your project as soon as possible, before giving you a feedback on its feasibility).
# CARE / HAIR / MAKE UP SECTOR: PRODUCTS RESISTANT TO MOISTURE, FAT AND OIL
The vast majority of cosmetic products have labels that can resist water, fats and other ingredients that make up the final product. The goal is that the label remains readable and sticky even after many manipulations of the content, so that it does not alter the impression in any way.
Most of the time, the adhesive supports used in cosmetics are Polypropylene (PP) or Polyethylene (PE) films with a matt lamination as a finish, to give a more chic and contemporary look. These supports are relatively resistant to humidity and fatty substances since they will act as barriers so as not to absorb water, oil or fat while avoiding stains.
For this type of product you have the option of opting for transparent labels on transparent PP backing. Thanks to this support, you can play with transparency effects. Transparent supports are often used in perfumery to enhance the perfume, but also to dress transparent bottles that reveal the appearance of the product.