Adhesive labels for wine bottles
# SOME TIPS FOR CREATING THE BEST LABEL FOR YOUR WINE BOTTLES?
When choosing a bottle of wine, you list a multitude of criteria: rather red, white or rosé? Local production or imported wine? Entry-level or top-of-the-range wine? Etc... Once all these decisions have been made, you only have a few bottles left to make your final choice. It is in this specific situation that the importance of the label takes on its full meaning, in fact it is what will allow the consumer to decide.
# WHAT IS MY BRAND IDENTITY?
We recommend that you start by asking yourself what your brand identity is. The goal is to reflect on the meaning and story of your brand, in order to create bespoke labels that will reflect your identity and values. To achieve this, you just need to know perfectly the positioning of your wine compared to that of your competitors.
There is very little space on a wine label, so all the elements to be inserted on it must be thought out and chosen with great care. The objective is to benefit from a maximum of impact for each element decided. For example, if you are a vineyard with a long-term reputation, it is better to highlight your know-how and communicate on this aspect in order to strengthen confidence in your brand. Conversely, some winegrowers wish to attract customers by conveying a younger and more modern image. It is therefore imperative to take into account the history of the brand and the specificities of your wine which differentiates you from the competition. This step is central since it will allow you to decide what type of audience you want to reach? It is therefore important to ask yourself about your target and its specificities to create a label in line with the expectations of the target you wish to reach.
# HOW TO CREATE YOUR PERSONALIZED WINE LABEL?
Once your positioning has been decided and your story written, you are able to look into the design of the label you want to create.
• THINK ABOUT COLOUR: Most of the time, wine bottles have standard colors: dark green for red wine bottles and light or transparent green for white or rosé wine. The first step is to choose a set of colors that will make the label visible once it is affixed to the bottle. Red wine bottles often have the same color palettes: rather dark shades to create a form of depth, or a white background with "rich" colors (blue, red, burgundy, gold). Conversely, bottles of white wine have clear labels (bluish or green) in order to obtain a fresh and light finish. Rosés are often accompanied by more festive colors: gold, pink, rose gold... Of course, you are completely free to choose the colors you want to put on your labels, you can decide to opt for flashy colors to stand out from the competition.
• THINK ABOUT TYPOGRAPHY: Typography has a central place in the aesthetic rendering of the label. Depending on the color of the label, simply choose a font color that will contrast the design, without cutting it off. The choice of typography should reflect your story and the wine you offer. "Traditional" winegrowers generally choose a serif or handwritten font to reinforce their age and authenticity: be careful, however, to ensure that the chosen font is perfectly legible. Winegrowers who opt for a more modern rendering are moving towards sans-serif and contemporary fonts. These labels are easy to recognize, they are very airy, contain more empty spaces and often emphasize a specific element such as the logo or a letter of the brand name...
• THINK ABOUT STYLES AND IMAGES: In the wine sector labels are characterized by 2 main styles: either elegant / strong and modern OR classic / traditional and minimalist. To determine which one will be the best, you need to ask yourself about the personality of your wine, your brand and your customers. For example, if you're targeting more affluent wine lovers, opt for labels with a traditional design. On the other hand, if you want to attract young people, it is better to favor a modern and rather sober label. The main objective is to attract the consumer's eye, whether with an illustration of the domain for traditional labels, or a logo or characters for modern creations. You can also choose to stand out with images that differentiate you from the competition, and make your wine "unique": place, specificity, know-how... Once you have identified the differentiating elements, all you have to do is try to translate them into images in order to choose an appropriate visual. The design of the label offers the opportunity for wine enthusiasts to make their choice.
• THINK ABOUT THE LABEL ON THE BACK OF THE BOTTLE: The label on the back of the bottle allows you to fill in all the mandatory information. You are free to add a descriptive text to tell the context of your wine, but you must absolutely make sure to add the mandatory legal information (alcohol level, barcode, etc...).
• THINK ABOUT MATERIALS AND PRODUCTION: With your design created, now is the time to think about what materials to use. Now you can ask yourself about different aspects: Which paper to choose? What quality? What finish? There are papers dedicated to the wine industry such as Fleury Chêne or Crush Grape, which bring a textured effect to the material and reinforce the high-end finish. Most of the time wine labels are printed on premium coated and uncoated papers, however you have the option of adding foil, embossing or even specific finishes if you wish. You can also play with other elements such as original cutouts, transparent paper, etc...
• THINK ABOUT BRAND IDENTITY: Do you offer red, white and rosé wine? How do you stand out from the competition while remaining consistent with your brand identity? When designing your label designs, you need to ensure that you maintain visual continuity across your entire product line. The objective is to differentiate your labels for each of the wines (red|rosé|white), for example by choosing different colors, while maintaining stylistic continuity (your customer must recognize you among the red, white or rosé wines). To do this, you just need to include your brand in a very distinctive way, so that consumers will quickly recognize you once they have "adopted" your wine.